Business Best Practices: The 5 Essential Components of a Marketing Plan

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  Lab and Pathology Insider Logo  
June 11, 2019  
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Business Best Practices: The 5 Essential Components of a Marketing Plan
From Laboratory Industry Report
Although there's no single formula for marketing a lab, there are five basic elements a marketing plan should include…
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placeholder PUBLIC HEALTH
Partnerships, IT Solutions Improve Infectious Disease Diagnostic Stewardship
From Diagnostic Testing & Emerging Technologies
Appropriate use of testing is becoming a greater challenge, given the growing number of available diagnostic tests and their increasing complexity…
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Labs In Court: A roundup of recent cases and enforcement actions involving the diagnostics industry
From National Intelligence Report
Case: One of the biggest Medicaid diagnostics fraud schemes in recent memory has resulted in multiple convictions, including…
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Brief Your CEO: Explain How New DOJ Guidance Can Get Your Lab Out of FCA Hot Water
From Lab Compliance Advisor
New guidance from the DOJ lays out sheds light on a crucial matter that many high-ranking lab executives are forced to…
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