Virtual Event

Adapting to the New Normal: Navigating the Intersection of Healthcare and Economics in a Distributed Healthcare Delivery Model

In this session, learn key aspects of the data laboratories hold and potential uses for that data to strengthen laboratory financial health.
A banner promoting Harley Ross' June 14, 2023, G2 Intelligence Lab Institute presentation,

Session: Wednesday, June 14, 11:00 AM – 12:00 PM

With healthcare and diagnostics being reshaped by a number of key macro trends, laboratories face both challenges and opportunities. Rising consumerism, growth in AI and machine learning, COVID-shaped staffing shortages, shifts in patient behavior, and ongoing regulatory and reimbursement struggles are among the factors contributing to an increasingly distributed ecosystem. 

Within healthcare, laboratories hold a unique position in terms of domain expertise, data, and potential influence on patient outcomes, but they need to better leverage their strengths. Data analytics, along with the technological means to act upon the insights gained, are crucial for laboratory success. Using a four-pillar framework, this session will provide insights into the trends that are affecting how laboratories interact with providers, payers, and patients. It will translate these macro trends to key aspects of the data laboratories hold and potential uses for that data to strengthen laboratory financial health and provider and patient relationships.

Participants will learn:

  • How changes in demand and delivery translate into opportunities for savvy labs
  • The extended uses of data in strengthening laboratory financial health
  • How layers of regulatory mandates and reimbursement compression have unexpected consequences for laboratories
  • How strategic partnerships and specialization between laboratory, specialized diagnostics, and pharmacy can benefit their labs


Harley Ross, Chief Commercial Officer, XIFIN

Harley Ross,
Chief Commercial Officer, XiFin

Harley Ross holds a cross-functional strategic role working with the executive leadership team to oversee XiFin’s efforts associated with go-to-market strategy for new and existing markets as well as strategic product integration initiatives. Harley builds upon XiFin’s forward-thinking approach to healthcare IT solutions to gain traction for additional business development and expansion opportunities and brings more than 20 years of experience with a varied background in sales, marketing, operations, and product development. Harley is passionate about how technology and data can drive better patient outcomes as we continue to see the healthcare delivery and reimbursement market trends drive us into a new paradigm.

Note: You only need to register once to be signed up for all six June 2023 Lab Institute talks.

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