FREE WEBINAR
Sponsored by
Artificial Intelligence (AI) and automation are redefining how clinical laboratories manage revenue cycle operations. Yet, despite the industry buzz, not all AI solutions deliver the same value—or are even truly AI. Understanding the distinction between automation and AI is critical for making smarter investments that improve efficiency, compliance, and financial performance under revenue cycle management (RCM).
This free webinar will demystify both technologies and explore how each can enhance coding accuracy, streamline claims submission, accelerate denial resolution, and improve appeal success rates. Attendees will gain a practical framework for assessing when to deploy automation for repetitive workflows versus leveraging AI for deeper insights such as denial pattern recognition, predictive analytics, and decision support.
Through real-world case studies, the program will highlight proven strategies for integrating these technologies into lab billing workflows, avoiding compliance and data privacy pitfalls, and measuring tangible ROI. Participants will leave with actionable insights to modernize their RCM operations—without overinvesting in unnecessary complexity.
After attending this webinar, clinical lab professionals will be able to:
- Differentiate between AI and automation and recognize common misconceptions in vendor marketing.
- Explain how AI and automation can improve claims accuracy, coding efficiency, and denial prevention in lab billing.
- Identify high-impact opportunities for automation in repetitive RCM workflows, such as claims submission and follow-up.
- Assess where AI-driven tools can provide strategic advantages, including denial trend analysis, predictive modeling, and decision support.
- Evaluate compliance and data privacy considerations when implementing AI and automation solutions in laboratory RCM.
- Develop a practical framework for assessing vendor capabilities and measuring financial impact and ROI from AI and automation initiatives.
Speakers
Sandra Pearson
President
Pearson Health Consulting
Sandra Pearson is a highly accomplished, results-oriented professional with demonstrated success in developing relationships with key decision-makers and negotiating solid contracts based upon the requisite needs of the client, which contribute to increased market share, revenue, and profitability. She possesses solid experience working for payers and providers, which provides a unique perspective within the market access industry. She has demonstrated talent for developing and leading both strategic and tactical product access activities that require a thorough understanding of the drivers to achieve reimbursement, including coding, coverage, and payment along with the actions needed to achieve market access and value. Her strengths lie in knowledge of all aspects of managed care, which include pathology and molecular diagnostics; pharmaceutical, biotechnology, and medtech companies; commercial and government payers; and integrated health systems.
Darla Wanitschke
Vice President, Customer Success
TELCOR
Darla Wanitschke joined TELCOR in January 2010 and has held multiple roles across sales, implementation, and special projects. She also managed the claim resolution team for TELCOR Revenue Cycle Services, further strengthening her expertise in laboratory billing and reimbursement. She brings a strong leadership presence and a strategic mindset to revenue cycle management in the laboratory industry. Her expertise includes:
- Revenue cycle optimization: Driving efficiencies and innovation to enhance financial performance across a diverse range of laboratories.
- Strategic leadership: Providing guidance and solutions that improve operational workflows and reimbursement outcomes.
- Industry experience: Serving as a senior director of revenue cycle management for two molecular diagnostic laboratories, demonstrating a deep understanding of laboratory billing complexities.
- Cross-functional expertise: Applying experience in sales, implementation, and special projects to deliver comprehensive RCM solutions.