Free webinar
Sponsored by Telcor
Genetic and molecular testing remains one of the most dynamic—and challenging—areas for clinical laboratory reimbursement. Payers continue to adjust coverage policies, coding requirements, and prior authorization rules, often leading to underpayment or denial of legitimate claims.
This program will equip lab leaders with strategies to maximize reimbursement for genetic testing, including proper code selection, documentation that meets payer policies, and effective use of appeals. Attendees will also learn how to position their lab for payer policy changes.
After attending this free webinar, clinical lab professionals will be able to:
- Interpret current payer coverage trends for molecular and genetic tests.
- Apply best practices for CPT code selection to ensure accurate payment.
- Implement documentation processes that support prior authorization and payer policy compliance.
- Develop strategies to respond to policy changes and maintain reimbursement levels.
Speaker
Ashley Zarling
Director of Business Development and Marketing
Doc Lab
Ashley Zarling is a revenue cycle and healthcare administration leader with a deep passion for diagnostic laboratories and doing things the right way. She specializes in building compliant, sustainable revenue strategies for laboratories and healthcare organizations, with a proven track record of increasing revenue, strengthening audit readiness, and improving operational workflows through automation and custom software solutions.
Her approach blends technical rigor with innovation. By leveraging automation, system integrations, and process redesign, she has helped organizations reduce manual burden, improve accuracy, and create repeatable, defensible revenue workflows. She is especially passionate about using technology to support long-term compliance rather than short-term gains.