Another attempt by an outsider to disrupt the health care market has come to an unfulfilling end. As first revealed by a leaked internal memorandum, after three years of operation, Google has decided to unwind its Google Health division. The memo, which was obtained by online media company Business Insider, was sent to Google employees in mid-August, just days after the announced departure of the division’s CEO David Feinberg. The Rise(s) and Fall(s) of Google Health Google hired Feinberg, who was then serving as CEO of Geisinger Health, to head the newly created Google Health division in 2018. His mission was to coordinate and lead various health projects operated by Google’s parent company, Alphabet. Those projects will now be reorganized with the health teams becoming part of Google’s research, search and device divisions. Meanwhile, Feinberg is moving on to become CEO of EHR giant Cerner. Google has been down this road before. The company launched its first health care initiative, a personal health care records venture also called Google Health, back in 2009 before closing it down four years later. The original Google Health was similar to Microsoft Corp.’s HealthVault, which also shuttered in 2019 after 12 years of operation. […]