Bruce Friedman, M.D., active emeritus professor, Department of Pathology, University of Michigan Medical School, and president of the Pathology Education Consortium, is the 2013 recipient of the G2 Intelligence Laboratory Public Service National Leadership Award. Sponsored by Kellison & Co. (Cleveland), the award was announced at this year’s Lab Institute on Oct. 17. Scott Liff, Kellison’s president for business development, presented the award, which recognizes singular accomplishments that directly enhance patient care and the laboratory profession in one or more specific areas: basic and applied research, business creativity and innovations, public policy, and lifetime achievement. A thought leader known for his Lab Soft News blog (www.labsoftnews.typepad.com) and a pathology informatics conference that he co-sponsors, Friedman has a long and distinguished career in the field of pathology education. After graduating from the University of Michigan Medical School (UMMS) in 1966, Friedman served his internship at Yale-New Haven Hospital and his residency at UMMS. He served as a pathologist from 1971 to 1973 before returning to UMMS as an assistant professor of pathology. He was promoted to the rank of associate professor in 1976 and professor in 1980. From 1973 until 1983, he served as the associate director of the blood bank at the University of Michigan Hospitals. His research during these years revolved around the study of blood utilization in the United States and systems for reducing the use of unnecessary hospital blood bank services. In 1982, Friedman was appointed the director of pathology data systems at UM Hospitals, the computing support unit of the Department of Pathology, and he continued in this role until his retirement in 2006. From 1996 to 2001 he served as director of ancillary information systems for the University of Michigan Hospitals. He currently serves in a consultative role with Medical Center Information Technology. Friedman is a director of a continuing education symposium on automated information management in the clinical laboratory that is devoted to the topic of laboratory information systems and automated information management in the clinical laboratories.