Sales and Marketing—Beyond COVID
Learn numerous proven field strategies and tactics to help laboratory sales reps achieve success in today’s challenging environment.
Illegal Marketing Commissions Arrangements Cost Toxicology Lab $5.9 Million
Recent case shows that toxicology labs and drug testing remain a primary target for federal enforcement agencies.
How to Reduce Liability Risk for Lab Sales and Marketing
A code of conduct for sales and marketing staff is essential to allow staff to do their jobs while avoiding liability risk.
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How to Explain the Current State of EKRA to Your Lab Executives
How to explain the current state of EKRA to your lab executives.
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Model Code of Conduct for Laboratory Sales and Marketing
A template for creating a general code of conduct that sets out broad parameters and ground rules for compliance.
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